Five Forces Model

I will be discussing bargaining of customer and threat of substitutions. The bargaining group of customers rather create or do things on their own instead of buying product or receiving service from retailers or suppliers. For example I can create my own T-Shirts from my Zazzle account instead of buying the shirts from the local retailer.

Threat of substitutions can occur when a certain item that you would like to purchase isn't in stock so you buy something similar to it.By Vasonne

Bargaining power of suppliers is one company. For example the DeBeers own all the diamonds in the world and they dominate the market, now suppliers that don't have bargaining power are like agricultural farmers that have very little power.

Treat of new entry would be like restaurants that buy in abundance and can change their menu's at anytime.

Rivalry on cellphones have a lot of competition in the cellphone industry. Microsoft has no Rivalry to the industry and very little competition.

By Suzanna L. Mejia